When Chris from Breadwinner approached me to do the first stage of his brand identity the brief was keep it honest, direct and Northern – and no bread connotations.
Breadwinner is a start-up intermediary service based in Leeds, West Yorkshire. They make it easy for companies to source personally recommended marketing agencies to fulfil their marketing requirements. Chris became frustrated with London dominating the agency scene when there is such talent within our Northern cities.
Top: Brainstorming notes.
Bottom: A concise adapt of the design development presentation. The client went with a combination of route 1 and 2.
So much for no bread connotations! Chris commissioned 100 loaves of Breadwinner branded bread as part of his launch campaign.