A mar­ket for mar­ket­ing, Bread­win­ner help clients find the agen­cies they deserve.

When Chris from Bread­win­ner approached me to do the first stage of his brand iden­ti­ty the brief was keep it hon­est, direct and North­ern – and no bread connotations.

Bread­win­ner is a start-up inter­me­di­ary ser­vice based in Leeds, West York­shire. They make it easy for com­pa­nies to source per­son­al­ly rec­om­mend­ed mar­ket­ing agen­cies to ful­fil their mar­ket­ing require­ments. Chris became frus­trat­ed with Lon­don dom­i­nat­ing the agency scene when there is such tal­ent with­in our North­ern cities.

Breadwinner Mindmaps12 Breadwinner Mindmaps1
Bw Development

Top: Brain­storm­ing notes.
Bot­tom: A con­cise adapt of the design devel­op­ment pre­sen­ta­tion. The client went with a com­bi­na­tion of route 1 and 2.

Breadwinner Home
Breadwinner Web Pages33
Breadwinner Web Pages34

So much for no bread con­no­ta­tions! Chris com­mis­sioned 100 loaves of Bread­win­ner brand­ed bread as part of his launch campaign.