Jo is an acclaimed make-up artist, working internationally to create her signature ‘perfect skin’.
Jo was ready for an updated look that reflected her creativity and professionalism within the make-up and fashion industry over the last 20 years.
A new visual identity and supporting brand assets were created then applied to website visuals, social media platforms, face charts and business cards.
Jo’s Instagram presence is crucial for her brand development, to find new work and gain recognition. Potential new clients usually head straight to the social media platform before visiting a make-up artist’s website.
A good mix of full frame close-ups of the make-up with edgy cropping, editorial shots showing the make-up in context, oval picture boxes and graphic gradients can be used to create an individual and consistent instagram grid.
Web developer and co-creative on Jo Leversuch – Tom Carwardine, Ad Art Design.