Jo Leversuch
Make-up Artist
Jo is an acclaimed make-up artist, working internationally to create her signature ‘perfect skin’.
Jo was ready for an updated look that reflected her creativity and professionalism within the make-up and fashion industry over the last 20 years.
A new visual identity and supporting brand assets were created then applied to website visuals, social media platforms, face charts and business cards.
![](https://annacleary.co.uk/assets/Jo-Leversuch/_1224xAUTO_fit_center-center_none/JOL103-Website-ideas_chosen-route2.jpg)
![](https://annacleary.co.uk/assets/Jo-Leversuch/_1224xAUTO_fit_center-center_none/JL-Insta-mock-up3.jpeg)
Jo’s Instagram presence is crucial for her brand development, to find new work and gain recognition. Potential new clients usually head straight to the social media platform before visiting a make-up artist’s website.
A good mix of full frame close-ups of the make-up with edgy cropping, editorial shots showing the make-up in context, oval picture boxes and graphic gradients can be used to create an individual and consistent instagram grid.
Web developer and co-creative on Jo Leversuch – Tom Carwardine, Ad Art Design.