Lark­fire

Wild Water for Whisky

Larkfire-slides
Larkfire-slides2

Work­ing in col­lab­o­ra­tion with Chris from Bread­win­ner, my brief was to cre­ate a suite of brand assets that com­fort­ably sat with Lark­fire’s exist­ing logo.

The deliv­er­ables includ­ed alu­mini­um 150ml can graph­ics, 4 x 150ml wrap­per, shelf-ready pack­ag­ing, web site lay­out, sta­tionery suite and brand asset guidelines.

Larkfire-slides4
Larkfire-slides3

Lark­fire’s unique sell­ing point is the loca­tion and topog­ra­phy of the Isle of Lewis. Lewis is made up of some of the old­est and hard­est rock in the world, Lewisian gneiss. The rock is so hard the water picks up vir­tu­al­ly no min­er­als on its jour­ney to the lochs, where the water is canned at source.

Organ­ic water pat­terns accom­pa­nied by topo­graph­ic con­tour maps became the basis for the graph­ic assets. 

Larkfire-letterhead IMG_0798
Larkfire-compliment-slips

As well as the deliv­er­ables I also art direct­ed the prod­uct photoshoot.

Larkfire-slides9
Larkfire-slides7
Larkfire-slides8

Pho­tog­ra­ph­er: Will Stan­ley
Art direc­tion: Anna Cleary