Ping Pong Fight Club

Let Bat­tle Commence!

Ppfc New Look3
Locations2 Ppfc New Look7

Pon­gath­on approached me to design a logo mark and iden­ti­ty sys­tem for their inter-com­pa­ny table ten­nis tour­na­ment, Ping Pong Fight Club (PPFC). PPFC attracts local com­pa­nies who are look­ing to engage, bond and moti­vate their employ­ees, with a side order of net­work­ing to boot. Not open to the gen­er­al pub­lic, PPFC tours Britain appear­ing at indus­tri­al or his­tor­i­cal venues, ware­hous­es, mills or fine exam­ples of Vic­to­ri­an archi­tec­ture – these style of venues help to rein­force their brand identity.

Ppfc Moodboard

This iden­ti­ty need­ed to have an under­ground feel. The Queens­bury Rules, vin­tage box­ing posters and ephemera were valu­able sources of inspi­ra­tion, and we couldn’t shy away from Fight Club’ movie connotations. 

This was an oppor­tu­ni­ty to have fun with typog­ra­phy and tex­ture, it could be lo-fi and grit­ty, a per­fect anti­dote to cor­po­rate cleanliness.

Logo Ring2 Ppfc New Look9
Ppfc New Look8
Ppfc Mock Up Ipads2
Ppfc T Shirt
Battleground T Front Battleground T Shirt Back
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The logo and kit of parts are applied to posters web­site, social media and down­load­able info packs plus all the event require­ments such as team t‑shirts, sweat­bands, pro­jec­tions, back­drops and score boards. PPFC trust me to con­tin­u­al­ly evolve their iden­ti­ty respond­ing to mar­ket changes as each tour­na­ment goes by. 

Ppfc Portrait LONDON-19-March-2020