PPFC Takeover
Ping Pong Fight Club’s public pilot event
After the success of the original Ping Pong Fight Club (PPFC) that targeted corporate businesses with an allocated team building budget, Ade at PPFC wanted to test it out on Joe public – after all why cut out half your potential target market? However to entice the paying public to part with their money came with a whole new set of challenges.
The Takeover marketing needed to be more feature-lead and less about the tournament and players.