Robert Hughes Limited is a father and son partnership specialising in the redevelopment of brownfield sites in the South Lakeland area.
They have a 30 year history in converting buildings which were non-residential into residential: hospitals, schools, traditional barns, libraries, hotels and even a borstal. Spring Howe is another of those creative conversions – a former steel framed hay barn into five distinctive homes.
Robert Hughes Limited asked me to create the Spring Howe identity, signage and marketing material for this innovative rural development. Less emphasis on the ‘Logo’ and more on the identity as a whole – photography, typography, the grid, composition and texture was the approach we wanted to take.