The art of the unbrand. The very name, Untitled No.1 suggests an understated, utilitarian, genderless identity. In art the title ‘untitled’ leaves room for the viewer to create their own impression.
One font, one weight. Stylistic alternatives above, showing the many ways to type, untitled number one. The seemingly unbranded identity suddenly has plenty of scope when we focus on the details. These variants can feature on social media posts as animated gifs or quick animations for video intros.
Postal bar codes taken out of context and enlarged can be used as abstract patterned assets. These graphics are information at its most simplified, with all personality removed. This corresponds with our paired back, utilitarian identity.
The identity’s kit of parts, was applied to a range of collateral for screen and print, including:
Social media posts
Thank you postcards
Stickers and tape.
Web developer and co-creative on Untitled No.1 – adart.design